Command line parameter trouble

I have a setup.exe type file. I have tried every command line parameter to enter to get this to perform silently, and I get the following error everytime.

http://i450.photobucket.com/albums/q...c7/Capture.jpg

I have tried command line arguments from the following link without success.

Command line parameters used by Setup.exe

I guess what I am wondering here is what is the error telling me I need to do?